Critical Elements of a Successful Homepage Design
The homepage of your site is like the reception area of your office. It has to give a good impression for every visitor that clicks your site. There are some essential elements that your homepage must have. Let’s have a look at those elements in this article.
Whenever someone clicks through your page, they should take the shortest time possible to learn what your business offers. So, a headline is an important piece you shouldn’t forget in your web design process. This is what introduces your business in a few words. Make sure the headline is clear and simple.
Don’t forget a sub-headline, which will work as a supplement for the headline. This will be a brief description of your business right after the headline. Both your headline and sub-headline should have large fonts and be optimized for mobile.
Logo and Branding
Your website must have your business logo. A logo acts as your business identity, and many of your customers can just recognize you with it. It has a way of communicating a strong message about your brand and should never miss on your homepage.
Make sure you put it in a place where your visitor’s eyes will be drawn first. This can be on the left side of your homepage or the center. Wherever you choose to place it, just make sure it’s easy to spot.
No website is complete without some visual appeal. The type of photos you incorporate in your homepage should keep in mind your business type. For instance, if you’re in the real estate business, you should display some beautiful photos of homes.
The photo you choose as a display on the home page should connect to your local customers. Use high-quality photos on your homepage. Also, be careful that the images you choose to use aren’t too large in that they can affect your website loading speed.
A Call to Action
You’re going to expect your customers to land on your page, scan it, and then take the desired action. That won’t be possible if you don’t have a clear call to action. This is what directs your customers to do something before they leave the site. It can be subscribing to a newsletter, making a purchase, or downloading something.
A call to action is like a capturing process that turns every page visitor into a lead. Make it catchy enough for customers to spot it. Don’t forget to make your call to action mobile friendly as well.
What if your website visitor wants to get in touch with you? You should make that possible by including clear contact information. This can be your email address, phone number, chat button, etc.
If you want to make it easy for your customers to find your contact information, putting it in the navigation bar will be a good idea.
If you’re not running a business, you can provide a contact form instead of a phone number. Allowing your visitors to contact you quickly will land you more conversions.